As if Arbitron Wasn't Already A Car Wreck
You have GOT to be kidding me...
Ad veteran joins Arbitron board
Former ad agency and General Motors marketing executive Philip Guarascio joins Arbitron's board of directors as non-executive chairman, succeeding former CEO Steve Morris. Current CEO Michael Skarzynski says Arbitron will rely on Guarascio's guidance as they develop new multimedia products.
InsideRadio : May 29, 2009
The marketing executive from General Motors??
At least he'll have experience in filling out all the government bailout request paperwork (as well as the bankruptcy forms!)
...You are KIDDING me!!!Labels: Arbitron, Duh, Industry, Rants, Ratings
Comparing Apples to Apples
Radio is definitely banking too heavily on the fact Zune added HD to their next model. According to the Radio industry, they think this decision is going to add leverage to their iGroveling at Steve Jobs feet...
Microsoft may help radio with Apple
Microsoft's decision to include HD Radio in the new Zune HD is seen as a "validation" of radio's digital move. The company is likely to help iBiquity with its mission to get HD Radio on all portable devices -- including Apple's iPod.
Ummm... YEAH.
Because Apple is constantly copying Microsoft's every move.
NOT.Labels: Duh, HD Radio, Industry, iPods, Radio
Lipstick + Pig = Zune HD
Confirmation that Microsoft plans to add an HD Radio receiver into its new Zune device. The Radio industry was quick to kiss Bill Gates' feet:
"On behalf of radio broadcasters across the country, National Association of Broadcasters (NAB) applauds Microsoft for recognizing the value of free, local radio," NAB executive VP Dennis Wharton says. "Today's announcement gives America's 235 million weekly radio listeners yet another platform to enjoy our free service, and it uniquely positions the Zune HD at the forefront of entertainment products."
I'd like to see a survey of how many people own HD Radios in comparison to how many people own Zune players. As pathetic as both of these products are, I actually think Zune might be the one to benefit on this deal. If three out of 10,000 people own an HD Radio, I gotta believe that only ONE out of 10,000 has even HEARD of the Zune!
Click here for more coverage from cnet news.
This coverage from PodcastingNews.com pretty much mirrors my own sentiments. And they back-up their very logical assumptions with a recent Teen study that shows they have ZERO interest in any portable media player that isn't an iPod.Labels: HD Radio, iPods, Radio, Rants, Statistics
The Public Doesn't Know What They Want, Until They Want It.
From today's InsideRadio:
Wi-Fi hits the dashboard
Radio’s reign as king of in-car listening may not be over, but there’s a new threat. Autonet Mobile has begun selling Wi-Fi for the car at more than 3,300 stores nationwide, including Best Buy. But a Jacobs Media survey finds just 6% want Wi-Fi in their next car. Most prefer an iPod connection.
There are two things very wrong with this post...
#1: Innovative progress rarely comes from asking the public what "they" want. To wit, this quote from Henry Ford: "If I had asked people what they wanted, they would have said faster horses." Nobody seemed to want MP3 players until the iPod, no one saw a market for home computers, and the head of a certain film studio once remarked (in regard to the emerging 'talking-pictures' technology) that no one would ever want to hear an actor speak.
#2: Do you think it's possible Jacobs Media might have a vested interest in making that statement to further pimp their iPhone app services?Labels: Automotive, Duh, Industry, Internet, iPods, Rants, Trendwatch, Wi-Fi
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Brraaaaainnssss...
Focusing
primarily on terrestrial radio broadcasting, ZombieRadio.com is
dedicated to pointing out the mindless and brain-dead actions of the
mainstream media industry in general.
Don't
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all know from seeing zombie movies that the contagion spreads quickly.
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