29% sounds high to me
A big "duh" from InsideRadio.com this morning...
HD Radio awareness stagnates.
Even though millions of dollars have been spent promoting HD Radio, a new study shows only 29% of consumers say they’re familiar with it. And the rate's grown very little over the last three years.
I think the only reason they hit a number as high as 29% is that they counted everyone involved inside HDRadio headquarters.Labels: Duh, HD Radio
Does Radio belong on the iPod or in the iPotty?
So I get cc'd on an email from a station PD to his GM sharing a link to an article about the NAB's President (David Rehr) writing to Apple COO (Timothy Cook) "encouraging" him to add Radio to all future iPod, iPhones, and related devices.
The vibe I get from the email is that the PD is pumped-up because with the all powerful NAB making the request, it is a foregone conclusion that all existing iDevices will be immediately recalled so they can have not just an AM/FM Radio added to their features -- but an HD Radio as well!
MY take on this is as follows:
Rehr either heard a whispered rumor that Apple was going to add a Radio to the next iThingy and wants to claim credit for geting it done, or he just wants to appear to be "doing" something.
If it's the latter, I wouldn't expect much. Radio has been whining and moaning to Jobs and company to add Radio since version 2.0 of the iPod -- they completely ignored version 1.0 because this fad couldn't possibly last.
Attention Radio: it doesn't matter how many devices get manufactured that are capable of tuning in your station if all you're producing is content that belongs in the iToilet.
See HD Radio.
Another take on the situation here. I especially love the comment from msbpodcast -- I'm certain it echoes the sentiment of many others.Labels: Industry, iPods, RAB, Radio, Rants
Killing the Music Industry
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Brraaaaainnssss...
Focusing
primarily on terrestrial radio broadcasting, ZombieRadio.com is
dedicated to pointing out the mindless and brain-dead actions of the
mainstream media industry in general.
Don't
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all know from seeing zombie movies that the contagion spreads quickly.
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