It's Official: Internet Passes Radio
As reported in today's InsideRadio...
Radio’s $100 million lead in 2007 evaporated last year as internet revenues grew 11% to $23.4 billion. That’s $3.9 billion more than radio. The internet is now the third largest ad-supported medium, behind television and print. But radio is fighting back, targeting online ad growth. The RAB says off-air dollars accounted for 9% of last year’s radio revenue.
Radio’s $100 million lead in 2007 evaporated last year as internet revenues grew 11% to $23.4 billion. That’s $3.9 billion more than radio. The internet is now the third largest ad-supported medium, behind television and print. But radio is fighting back, targeting online ad growth. The RAB says off-air dollars accounted for 9% of last year’s radio revenue.
Labels: Advertising, Duh, Industry, Internet, Statistics, Trendwatch
