Time to Kill the FCC?
Creative Commons guru Lawrence Lessig tells Newsweek that it's to kill the FCC. "President Obama should get Congress to shut down the FCC and similar vestigial regulators, which put stability and special interests above the public good. In their place, Congress should create something we could call the Innovation Environment Protection Agency (iEPA), charged with a simple founding mission: "minimal intervention to maximize innovation." The iEPA's core purpose would be to protect innovation from its two historical enemies -- excessive government favors, and excessive private monopoly power." Lessig blames the "Disneys and Pfizers of the world" for turning government-managed rights originally designed to stimulate innovation into special interest mandated monopolies that only serve to feed a gluttonous bloat of "exclusive rights" handed out by the government to a select few. "America's economic future depends upon restarting an engine of innovation and technological growth. A first step is to remove the government from the mix as much as possible. We need to kill a philosophy of regulation born with the 20th century, if we're to make possible a world of innovation in the 21st." Lessig's proposal for an iEPA organization is an interesting one. What do YOU think? Labels: Industry, Trendwatch
Zombies: Good for the Environment
Apparently zombies are good for the environment.
Think of all the landfill we avoid by letting the dead walk the earth...
Labels: Zombies
Radio Looks Good to Newspaper
I've been seeing a lot of coverage about Newspapers getting into streaming audio lately.
I guess if you're a Newspaper, even Radio looks like a better option...
Reach & Phrequency: Will Music Sooth The Savage Newspaper Marketplace?
Hoping to capitalize on their familiarity with the local cultural scene, the Philadelphia Daily News and The Philadelphia Inquirer are launching a site devoted to local music-- phrequency.com, which will offer music downloads and video along with reviews, event listings, and user comments. According to Philadelphia Media Holdings, which owns both papers, the Web site will exist independently of Philly.com, the papers' main Web portal...
more...Labels: Duh, Industry, Media, Radio, Streaming, Trendwatch, Webcasting
Why Radio Principles Won't Work Online
An interesting piece from Eric Rhoads at RadioInk.com...
Why Radio Principles Won't Work Online
In 1999, when I raised $18 million and went into the Internet radio business with RadioCentral, the industry gave me a lot of grief. Ultimately I failed, which vindicated the naysayers. Few believed radio's distribution system would change, and most did not agree with the innovative things we were offering, like a "Buy" button associated with the music and commercials. Yet we amassed the second-largest worldwide online streaming audience at the time -- which was still less than a single New York FM -- and it was our success (in terms of streaming and distribution costs) that put the nails in our coffin.
Looking back, I see the flaws in my business model. I was trying to use radio principles in a new medium. It never works. My friend and colleague Walter Sabo of HitViews recently pointed out to me that, historically, when new mediums have been invented, the stars from old mediums rarely become stars on the new ones. Vaudeville stars tried the new medium of radio, but most failed. Radio made its own stars. Silent film stars rarely made it to the talkies, which bred their own stars.
So why would doing radio the way we have in the past work with new mediums, new methods of distribution, and the two-way, interactive conversations possible online? The old ways won't work, yet we as an industry keep using radio-like techniques to target online users who want things presented in a new, Internet- and mobile-focused way. Radio usage on a cellphone will be different than radio usage online, which is different from radio listening in a car or on a home radio. When Internet "experts" say radio cannot and will not succeed online in its present form, this may be a clue as to why.
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NOTE: I normally would not have included the entire story here, but merely provided some highlights linking back to the author's site. BUT, I couldn't find the article on his website -- only in the email newsletter.Labels: Industry, Rants
Hang this sign in your office
Broadcasters need to remember that it's all about trying to engage the audience, not piss them off. It doesn't matter which media you're in, all offer the ability to connect to the audience, but is the message we're delivering to that audience one that attracts or repels? Does the programming and advertising pull them in or push them away?
Does it build bridges or burn them? Are you bold enough, brave enough, (do you believe enough) to turn down an advertiser's spot because it sucks? Because it won't help you build an audience nor them build their business? Labels: Advertising, Media, Rants
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Brraaaaainnssss...
Focusing
primarily on terrestrial radio broadcasting, ZombieRadio.com is
dedicated to pointing out the mindless and brain-dead actions of the
mainstream media industry in general.
Don't
get too comfortable satellite, television, cable, and internet -- we
all know from seeing zombie movies that the contagion spreads quickly.
"They're
coming to get you..."
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