Why HD Radio (Still) Doesn't Matter
Wunderadio iPhone App
From the article...
It streams EVERY station on the planet, or so it seems. I'm talking about every station I've ever listened to. It has stations I've picked up while listening at night as a kid. It picks up the stations I listened to commuting in New York and New Jersey and in Pittsburgh. It even has the station I used to listen to to find out whether or not my school would be closed due to snow. In the age of Pandora and last.fm and iTunes, terrestrial radio has taken a back seat. But for me, as someone who has always enjoyed the thrill of the hunt - picking up a distant AM station at night -- this brings me back to my childhood. And it brings me to places I can't be -- like to my favorite afternoon drive DJ in Pittsburgh. I almost forgot ... the stations that use RDS (Radio Data) will show what's playing and who's on the air when you search for the station. ...only $5.99.
Click to read the entire article.Labels: HD Radio, Industry, Internet, iPods, Radio, Streaming, Trendwatch, Webcasting
Agency Buyers Decoded
From today's Inside Radio...
Advertisers seek unified web radio
Different platforms, metrics and sales teams are slowing online radio's growth. Horizon Media VP Lauren Russo says advertisers are also less interested in streaming alone, and seek more integrated opportunities. Others believe radio may be "paralyzed" figuring out the delivery system, instead of making it profitable
Let's run this through the Agency translator and see what we get...
Agencies seek commodity priced and packaged web radio
Different platforms, metrics and sales teams are making us think too hard. Horizon Media VP Lauren Russo says advertisers are also asking about things we haven't taken the time to understand or learn how to use, so we're going to use a buzzword in order to distract them while we further avoid evolving the way we do business. Others believe radio may be "concerned" in figuring out how to use new media to deliver results for clients, instead of churning out generic and commodity-based packages that agencies can use to play against each station by saying "your price is too high."Labels: Advertising, Agency, Industry, Media, Rants
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Brraaaaainnssss...
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