ZombieRadio

Zombies in Plain English

Here's a tutorial on the basics of zombies. I recommend all people involved with traditional Radio (or any traditional media slow to adapt the integration of new media) treat this content as required viewing...

It just may save your life (and your industry.)

Labels: Rants

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Less (Time Wasted on Agencies) is More (Profit)

We totally saw this coming...

Half as many salespeople but higher commissions.
It's one option under study at Citadel, where CEO Farid Suleman believes as much as half of revenues would come in anyway, with or without a salesperson. So they're studying ways to possibly reduce the number of AEs and pay those who remain higher commissions. Faced with little growth in radio dollars, Suleman says everything needs to be on the table.

With a lot of radio schedules being purchased by agency buyers who negotiate all effective creativity and results-based marketing ideas out of their purely transactional media buys -- why bother with the human element? Let these technical buyers log in to a website where they can view market ad rates on a stock-report-style electronic tickertape and make their media purchases via an automated system at whatever cost per point they'd like to request.

This would then allow media salespeople to focus on their most profitable results-driven business and everyone should be happy... with the possible exception of the media buyers, since this would allow the salespeople to stop wasting time trying to drop rates to please them and actually go out and sell a profitable marketing plan to direct clients -- which means those low ticker tape spot rates will rarely ever clear.

Labels: Advertising, Industry, Rates, Trendwatch

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All The Cool Kids Are Doing It...

Urban Outfitters has starting carrying a starter podcasting kit, and it's being overtly pitched as a sexy teen tech toy.

With Radio stations completely out of touch with the needs and wants of the modern listening audience (young and old alike), how long before AARP offers these setups in their monthly magazine?

From the promotional text...

Pump up your very own volume!
If you've ever wanted to have your own radio show or make custom, personalized broadcasts, podcasting is a great way to start and ION Audio has the perfect solution to help make you the star! U CAST is the best way to make your own podcasts for internet posting.

Anything is possible with U CAST; you can host your own talk show, mix sounds and music like a radio DJ, or be a movie critic heard by millions around the world.

U CAST gives you everything you need: a professional-grade USB microphone, headphones, sound editing software and an easy way to deliver your Podcast to the masses. Your podcast can be downloaded and played on computers and portable music devices everywhere. It's time to be heard!

Add in a free domain name and a year of hosting with auto-upload features and Radio has a whole new crew of competitors who can create and broadcast content they (and their peers) really want to hear and share. Those 500+ friends on their MySpace and Facebook pages just became a micro-audience more devoted and accurately tracked than any terrestrial station could hope for.

The new Arbitron books are out -- do you know where your audience is? Probably at UrbanOutfitters.com buying a podcast kit for $120.

PSSST... You can buy it cheaper at Amazon.com (only $97.00 !)

Labels: Consumer Generated, Industry, Internet, Webcasting

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