XM Says Bye-Bye Arbitron
Yeah, baaaybeee!
Finally, someone in the industry tells Arbitron to take a hike.
If only we could get EVERY broadcaster to do the same.
Either fix the system or abandon it. Arbitron is not accurate. The company is a freaking radio rates terrorist, lowering the value of the industry's effectiveness as a whole and randomly raising up some stations and allowing others to crash to the ground -- and then completely reversing the ratings in the subsequent book.
Tell 'em to fix it or f*ck off!
Finally, someone in the industry tells Arbitron to take a hike.
XM drops Arbitron
An XM spokesman tells Inside Radio they had a "good relationship." But "XM is a highly specialized media vehicle [and] Arbitron's methodology didn't adequately reflect that."
If only we could get EVERY broadcaster to do the same.
Either fix the system or abandon it. Arbitron is not accurate. The company is a freaking radio rates terrorist, lowering the value of the industry's effectiveness as a whole and randomly raising up some stations and allowing others to crash to the ground -- and then completely reversing the ratings in the subsequent book.
Tell 'em to fix it or f*ck off!
Labels: Rants, Ratings, Satellite
