Silly Seth Godin is at it again -- trying to provide common sense to the uncommonly stupid.

A recent post in response to the MPAA's lawsuit against Load 'N Go Video (who seems to have gone out of their way to adhere to the rights of a media recording owner to make a copy for personal use) includes this zinger...

They would like to charge you every time you listen to a song or watch a movie (like a theatre or a concert). They abhor the fact that one DVD might get seen at a Boy Scout meeting or end up on your iPod. Scratch a disk? Buy another. Upgrade to a new machine? Buy another. The more they can cripple the distribution of their product, the better they do, they think.

Others realize that ideas that spread are worth more. That the souvenir value of a popular idea is very high.

>sniff-sniff<
I love you, Seth Godin.