"We have lost the PR war."
This from Emmis' Jeff Smulyan on how satellite has won that battle by creating a "satellite cachet" for XM and Sirius. Smulyan says it's "rippled over" to advertisers despite miniscule satellite ad revenues.
There was a war?
This hearkens back to schoolyard pre-fight taunting --
"There will be two hits. Satellite hitting Terrestrial Radio, and Terrestrial Radio hitting the floor."
Too Late.
You're Already Dead.
...At least from the neck up...
Excellent stuff going on over at JaffeJuice on the topic of David Cohen's "Wouldn't be caught dead in that environment" MediaPost quote regarding MySpace.com.
While Mr. Cohen might not wish to be 'caught dead' in that environment, NOT being invited in by the MySpacers could add to the early demise of the brands he represents. Cohen will laugh at this statement and rest easy in the knowledge that not being blogged about on MySpace won't actually kill Microsoft or Wendy's, but I argue that it could certainly threaten the success of new products being offered for public consumption. A public that includes a great portion of the MySpace community.
Indecent or Idiotic?
Can I fine the FCC for their stupidy?
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The FCC issues a first-ever indecency fine against a commercial.
The "indecency" was a TV spot for a DVD called "Dangerous - Fatal Fantasy 2" and the FCC was offended by "multiple scenes with scantily-clad women fondling themselves and each other." It's a $220,000 fine against a Puerto Rico station.
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This just in...
The FCC just fined Robert Redford and Demi Moore for being in a movie with the word "Indecent" in the title.
Cup of Coffee and the Paper
Millions of media users start their day this way -- at home or the local coffee shop -- a cup o' joe and the daily news has become a daily ritual.
BUT...
Are they using your daily news media the way you THINK they are?
>>coughcoughBULLSHITcough<<
NPR features coverage on the first lawsuit filed by Attorney General Eliot Spitzer in his Radio Payola Inquisition. Spitzer is leveling charges against Entercomm Communications.
Why is that record labels are the only companies NOT allowed to buy airtime on radio stations? Wasn't the whole point of payola to prevent air staff from personally profiting from bribes?
I don't think the original intent was to stop anyone from buying formal airtime to promote their products -- in this case, music. If a label is willing to pay a few bucks in advertising to have their music played during a formal ad flight -- how is that different from ANY company paying to have THEIR message on the air?
How does taking money to sponsor a music preview damage the integrity radio? Why is it a non-issue if any company OTHER than a record label would choose to do the same thing for the same price?
What a bunch of crap.
In light of the fading profits of traditional media marketing, I think radio ought to be able to take money from anyone they want who's willing to buy airtime on their station.
There aren't any other instances I can think of where the government can tell a company with whom they can do business. With all the 'arms-for-oil' and other shady deals the US has been accused of in the past -- perhaps they ought to consider the old cliche about glass houses and rock throwing.
You can listen to NPR's coverage by clicking this link.
They... Won?
Inside Radio reports that Clear Channel won a settlement to have advertising air on the content channels they supply to XM Satellite.
Considering the satellite broadcaster's move to commercial-free programming in order to compete with Sirius, I doubt they are very happy with this turn of events.
If I was going to fight about something to improve the state of broadcasting it certainly wouldn't be the war to win the right to air crap no one wants to hear anyway. On the other hand, this could all be a deviously brilliant move on Clear Channel's part to make their radio properties more competitive with Satellite radio -- perhaps their evil plan is to make XM sound just as crappy as their ad-filled terrestrial stations!
They've helped to kill traditional radio, this may be their chance to Zombify Satellite.
Short Is The New Long
Reach, Frequency, Brevity.
I've been telling this to people for about six months.
MediaPost's Steve Smith says it better than I...
Anyone contemplating in-stream mobile TV or radio advertising should go directly to iTunes' podcast library for his or her first lessons. Remarkably enough, a handful of audio and video podcasters already see what short-form media sponsorships should be. Try the daily audio podcasts from The Onion. Not only are the shows a minute long, but the sponsor, Chili's, is happy with a 5-second end-piece. And it works. Likewise, Mondo Media's very popular Happy Tree Friends animated vodcasts have 10-second pre-rolls for the new album from The Strokes. Before I knew what hit me, I got a quick dose of images and music that convinced me these guys have that Franz Ferdinand vibe I like. Mission accomplished.
Perhaps the message will now begin to sink in.
A New Center
I was looking at some past-posts on a favorite site (MyBrainBlog.com) and stumbled across a link to an insightful article about the Satellite-era Stern to-come.
The Idea Guy is right -- The author's concept of a "New Center" in the media world could easily be applied to creating a "New Center" of ANYTHING.
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Excerpts from the article...
"Stern's move heralds the future of radio, and maybe of media in general. He has made it possible to look at the chaos of individually produced enterprises (podcasters and print-on-demand publishers and bloggers ... on the fringe of the media world and suddenly see a new center.
... After all, almost every amateur media venture - at least the ones worth paying attention to - starts out of spite. You are unsatisfied with something. You feel like something is being ignored. You are offended. You make a movie on your laptop because you hate Michael Moore; you start doing an Internet broadcast because your local radio station isn't playing enough Tuvan throat-singers. You start a blog because magazine editors won't let you write about indelicate sex acts and privatizing Social Security in the same screed.
The future that Stern is defining actually isn't about speech. It's about a less legalistic, more human freedom: expression. The best revolutions, like the best comedy, come from rage - tricksters who nudge and needle the establishment until it can't help but change. ...it's possible to create and consume individualized, personalized media that lives up to a community standard of you.
In the country of the blog, the one-man show is king of all media."
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And radio actually catches on to this... when?
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Brraaaaainnssss...
Focusing
primarily on terrestrial radio broadcasting, ZombieRadio.com is
dedicated to pointing out the mindless and brain-dead actions of the
mainstream media industry in general.
Don't
get too comfortable satellite, television, cable, and internet -- we
all know from seeing zombie movies that the contagion spreads quickly.
"They're
coming to get you..."
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