ZombieRadio

Funeral HOME | Coffin Nails | Tombstones |

Saturday, May 30, 2009

As if Arbitron Wasn't Already A Car Wreck

You have GOT to be kidding me...

Ad veteran joins Arbitron board
Former ad agency and General Motors marketing executive Philip Guarascio joins Arbitron's board of directors as non-executive chairman, succeeding former CEO Steve Morris. Current CEO Michael Skarzynski says Arbitron will rely on Guarascio's guidance as they develop new multimedia products.
InsideRadio : May 29, 2009

The marketing executive from General Motors??
At least he'll have experience in filling out all the government bailout request paperwork (as well as the bankruptcy forms!)

...You are KIDDING me!!!

Labels: Arbitron, Duh, Industry, Rants, Ratings

0 comments

Thursday, April 05, 2007

XM Says Bye-Bye Arbitron

Yeah, baaaybeee!
Finally, someone in the industry tells Arbitron to take a hike.

XM drops Arbitron
An XM spokesman tells Inside Radio they had a "good relationship." But "XM is a highly specialized media vehicle [and] Arbitron's methodology didn't adequately reflect that."

If only we could get EVERY broadcaster to do the same.
Either fix the system or abandon it. Arbitron is not accurate. The company is a freaking radio rates terrorist, lowering the value of the industry's effectiveness as a whole and randomly raising up some stations and allowing others to crash to the ground -- and then completely reversing the ratings in the subsequent book.

Tell 'em to fix it or f*ck off!

Labels: Rants, Ratings, Satellite

0 comments

NEWS WATCH from PodcastingNews.com
Podcast News	Music/Audio News

Brraaaaainnssss...

Focusing primarily on terrestrial radio broadcasting, ZombieRadio.com is dedicated to pointing out the mindless and brain-dead actions of the mainstream media industry in general.

Don't get too comfortable satellite, television, cable, and internet -- we all know from seeing zombie movies that the contagion spreads quickly.

"They're coming to get you..."