ZombieRadio

Reality Shift

Nice video illustrating the dramatic shift in media/marketing reality.

Don't you have something interesting to say?

Radio Looks Good to Newspaper

I've been seeing a lot of coverage about Newspapers getting into streaming audio lately.
I guess if you're a Newspaper, even Radio looks like a better option...

Reach & Phrequency: Will Music Sooth The Savage Newspaper Marketplace?
Hoping to capitalize on their familiarity with the local cultural scene, the Philadelphia Daily News and The Philadelphia Inquirer are launching a site devoted to local music-- phrequency.com, which will offer music downloads and video along with reviews, event listings, and user comments. According to Philadelphia Media Holdings, which owns both papers, the Web site will exist independently of Philly.com, the papers' main Web portal...

more...

Labels: Duh, Industry, Media, Radio, Streaming, Trendwatch, Webcasting

0 comments

Hang this sign in your office

Broadcasters need to remember that it's all about trying to engage the audience, not piss them off. It doesn't matter which media you're in, all offer the ability to connect to the audience, but is the message we're delivering to that audience one that attracts or repels?

Does the programming and advertising pull them in or push them away?
Does it build bridges or burn them?

Are you bold enough, brave enough, (do you believe enough) to turn down an advertiser's spot because it sucks? Because it won't help you build an audience nor them build their business?

Labels: Advertising, Media, Rants

4 comments

Agency Buyers Decoded

From today's Inside Radio...

Advertisers seek unified web radio
Different platforms, metrics and sales teams are slowing online radio's growth. Horizon Media VP Lauren Russo says advertisers are also less interested in streaming alone, and seek more integrated opportunities. Others believe radio may be "paralyzed" figuring out the delivery system, instead of making it profitable

Let's run this through the Agency translator and see what we get...

Agencies seek commodity priced and packaged web radio
Different platforms, metrics and sales teams are making us think too hard. Horizon Media VP Lauren Russo says advertisers are also asking about things we haven't taken the time to understand or learn how to use, so we're going to use a buzzword in order to distract them while we further avoid evolving the way we do business. Others believe radio may be "concerned" in figuring out how to use new media to deliver results for clients, instead of churning out generic and commodity-based packages that agencies can use to play against each station by saying "your price is too high."

Labels: Advertising, Agency, Industry, Media, Rants