...and 100% don't give a crap.
From Inside Radio...
HD Radio awareness rises.
Two-thirds of 18-64 year olds surveyed by Mark Kassof & Co. say they've heard of HD Radio. That's up from two years ago when a similar study found only 38% were aware of the product. The survey also shows consumers are also increasingly aware of HD Radio's advantages, such as higher-quality sound. On the downside, 7% think HD Radio is the same as satellite radio.
That shade of lipstick still doesn't look any better on your pig.Labels: Duh, HD Radio, Industry, Statistics
Mandatory HD? Siriusly??
Apparently the FCC thinks that maybe it should require Sirius/XM Radio to include HD Radio capabilities on all their new receivers. The FCC is taking comments on such issues as impact on reception and manufacturer cost.
This is another brain dead attempt to force-fit Radio and make it seem like the public can't live without it. They can and do -- quite nicely. How about forcing broadcasters not to suck so much, so that CUSTOMERS force Sirius/XM to include traditional Radio access into their product?
The possible FCC enforcement is more akin to forcing Wendy's to produce and giveaway free Big Macs.Labels: Duh, HD Radio, Industry, Satellite
It's Time to Upgrade. You First.
According to this morning's InsideRadio, the HD Radio Alliance has shifted its message focus...
"Armed with research showing 77% consumer awareness, the HD Digital Radio Alliance is moving into the next stage of its marketing effort focusing on selling receivers. Starting today the alliance launches a 13-week advertising campaign on more than 700 stations, featuring the tagline: 'It's Time To Upgrade.'"
A couple comments...
1. Seems like the pitch's message is more targeted to the last of the Broadcasting hold-outs who have had the good sense to avoid the million+ dollar investment to 'upgrade' their signal in order to reach an all but non-existant HD audience.
2. With a "time to upgrade" message like that, the Alliance should be more concerned with the radio audience actually listening to them -- and upgrading to a technology that offers more choice, customization, and access. Like WiFi Radio.
3. ...And if Radio is going to point their finger and suggest that listeners upgrade -- I would argue that that audience should rise up, point right back and say "You go first." The dictionary defines "upgrade" as "an increase or improvement" and Radio listenership, revenue, and content quality has been doing anything but that in the last few years.
Yes, HD Radio Alliance -- it IS time to upgrade -- but I'd suggest that you look to your own industry and improve performance and quality from within before asking the most active portion of your audience to shell out a couple hundred bucks in order to hear the high-definition demise of your media.
Labels: Duh, HD Radio, Rants
Artist Radio Stations - Part 2
Sammy Hagar launches Cabo Wabo Radio.
Hagar, along with radio veterans Woody Nelson and Shadoe Stevens, begin webcasting their online station New Year's Eve from Cabo San Lucas, Mexico.
Cabo Wabo Radio will feature "high energy" and classic rock. Hagar's calling it "Rock Radio the Way God Intended It." Who knew God was such a big fan of streaming audio?
No word yet on if they'll have to pay themselves the additional performance royalty charges currently being pushed upon other webcasters.Labels: Artists, Duh, Industry, Internet, Streaming, Trendwatch, Webcasting
The Opposite of Thinking
The Big DUH of the Week award goes to...
An unnamed CBS Radio Manager who said they are allocating dollars to the Internet because:
"That's where we think the growth is going to be."
Think?
The web is where you THINK growth is going to be?
I got news for ya, Skippy -- it's where the growth has BEEN for the last three years. Pull your head out of the sand (or maybe outta your rear orifice) and you just might see how the world has changed around you (and passed you by.)
Here's a quote dedicated to our winner:
Cogito cogito ergo cogito sum (I think that I think, therefore I think that I am.) ~ Ambrose Bierce.Labels: Duh, Internet, Profits
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Brraaaaainnssss...
Focusing
primarily on terrestrial radio broadcasting, ZombieRadio.com is
dedicated to pointing out the mindless and brain-dead actions of the
mainstream media industry in general.
Don't
get too comfortable satellite, television, cable, and internet -- we
all know from seeing zombie movies that the contagion spreads quickly.
"They're
coming to get you..."
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