Friday, April 24, 2009

29% sounds high to me

A big "duh" from InsideRadio.com this morning...
HD Radio awareness stagnates.
Even though millions of dollars have been spent promoting HD Radio, a new study shows only 29% of consumers say they’re familiar with it. And the rate's grown very little over the last three years.

I think the only reason they hit a number as high as 29% is that they counted everyone involved inside HDRadio headquarters.

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