Hang this sign in your office
Broadcasters need to remember that it's all about trying to engage the audience, not piss them off. It doesn't matter which media you're in, all offer the ability to connect to the audience, but is the message we're delivering to that audience one that attracts or repels?
Does the programming and advertising pull them in or push them away?
Does it build bridges or burn them?
Are you bold enough, brave enough, (do you believe enough) to turn down an advertiser's spot because it sucks? Because it won't help you build an audience nor them build their business?
Labels: Advertising, Media, Rants
4 Comments:
nice to see this 2 1/2 year old Hugh classic making it's rounds to the rest of radio. the least you could do is post a link to the original so people can actually download it and put on their desktop.
http://www.gapingvoid.com/Moveable_Type/archives/002843.html
word
I did link to the original you brain dead bastard -- click the image.
There's also a big ass embedded GapingVoid widget in the right column.
Try and keep up with the rest of the class, will ya?
Jeeez... you MUST be in Radio.
you're charming.
best of luck to you.
LOL!
The personality is just part of the site.
Thanks for playing. ;)
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