...and 100% don't give a crap.
From Inside Radio...
HD Radio awareness rises.
Two-thirds of 18-64 year olds surveyed by Mark Kassof & Co. say they've heard of HD Radio. That's up from two years ago when a similar study found only 38% were aware of the product. The survey also shows consumers are also increasingly aware of HD Radio's advantages, such as higher-quality sound. On the downside, 7% think HD Radio is the same as satellite radio.
That shade of lipstick still doesn't look any better on your pig.
HD Radio awareness rises.
Two-thirds of 18-64 year olds surveyed by Mark Kassof & Co. say they've heard of HD Radio. That's up from two years ago when a similar study found only 38% were aware of the product. The survey also shows consumers are also increasingly aware of HD Radio's advantages, such as higher-quality sound. On the downside, 7% think HD Radio is the same as satellite radio.
That shade of lipstick still doesn't look any better on your pig.
Labels: Duh, HD Radio, Industry, Statistics
1 Comments:
"Radio: Hypocritical Deceiver"
"According to the Critical Mass study (pause for laughter), which was released on April fool’s Day, awareness of HD Radio is at 77 percent among radio listeners. The HD Radio Alliance compared those results to a study from a year earlier by Mark Kassof and Company, which showed HD radio awareness at 38 percent. So, by combining two divergent research studies, Sgt. Bilk-o’s HD Radio Alliance now claim a product awareness increase at just 39 percent in one year... That was enough for the HD Digital Radio Alliance to launch their new promotional tagline 'HD: It's Time to Upgrade', (pause for laughter), which shifts their campaign from raising awareness to persuading consumers to buy HD radios... But then along came a research study on HD Radio from the reputable (as opposed to questionable) Edison Media and Arbitron. It found that HD Radio consumer awareness actually dropped from 26 percent to 24 percent!"
http://gormanmediablog.blogspot.com/2008/04/radio-hypocritical-deceiver.html
You are right - no one cares about this scam, except those trying to keep HD/IBOC from destroying our broadcast bands.
Post a Comment
<< Home