All The Cool Kids Are Doing It...
Urban Outfitters has starting carrying a starter podcasting kit, and it's being overtly pitched as a sexy teen tech toy. With Radio stations completely out of touch with the needs and wants of the modern listening audience (young and old alike), how long before AARP offers these setups in their monthly magazine?
From the promotional text...
Pump up your very own volume!
If you've ever wanted to have your own radio show or make custom, personalized broadcasts, podcasting is a great way to start and ION Audio has the perfect solution to help make you the star! U CAST is the best way to make your own podcasts for internet posting.
Anything is possible with U CAST; you can host your own talk show, mix sounds and music like a radio DJ, or be a movie critic heard by millions around the world.
U CAST gives you everything you need: a professional-grade USB microphone, headphones, sound editing software and an easy way to deliver your Podcast to the masses. Your podcast can be downloaded and played on computers and portable music devices everywhere. It's time to be heard!
Add in a free domain name and a year of hosting with auto-upload features and Radio has a whole new crew of competitors who can create and broadcast content they (and their peers) really want to hear and share. Those 500+ friends on their MySpace and Facebook pages just became a micro-audience more devoted and accurately tracked than any terrestrial station could hope for.
The new Arbitron books are out -- do you know where your audience is? Probably at UrbanOutfitters.com buying a podcast kit for $120.
PSSST... You can buy it cheaper at Amazon.com (only $97.00 !)
Labels: Consumer Generated, Industry, Internet, Webcasting
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