Hi-Jacking Delivery Trucks
Seen this?
i.Beat cebrax RS
Integrated RadioStation™: music played on your MP3 player can be transferred wirelessly to any radio in the vicinity - whether in your car, at home or during sports activities.
Playable file formats: MP3, WMA, WAV.
Not only does the broadcast industry need to worry about people using their OWN iPods and MP3 players to replace traditional broadcasting, they now need to concern themselves over users "hi-jacking" their programming delivery vehicles -- the radio itself!
This threat is to Radio what VCR and DVD players were to Television. Control over personal, on-demand, programming. Radio's only intelligent strategic response should be to create compelling content -- but we both know that won't happen.
They're too busy coming up with lame new names for lame old marketing (Audio Anchored Advertising? Really??)
i.Beat cebrax RS
Integrated RadioStation™: music played on your MP3 player can be transferred wirelessly to any radio in the vicinity - whether in your car, at home or during sports activities.
Playable file formats: MP3, WMA, WAV.
Not only does the broadcast industry need to worry about people using their OWN iPods and MP3 players to replace traditional broadcasting, they now need to concern themselves over users "hi-jacking" their programming delivery vehicles -- the radio itself!
This threat is to Radio what VCR and DVD players were to Television. Control over personal, on-demand, programming. Radio's only intelligent strategic response should be to create compelling content -- but we both know that won't happen.
They're too busy coming up with lame new names for lame old marketing (Audio Anchored Advertising? Really??)
Labels: Industry, iPods, Radio, Streaming
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