The #1 Radio Advertiser in '07? Radio.
Apparently the number one advertiser on Radio in 2007 was Radio itself -- or rather its lamest evisioned evolution... HD Radio.
The HD Digital Radio Alliance spent $250 MILLION dollars in radio dollars last year pimping the Edsel of airwave evolution. The investment netted them a little over 1,451,00 ad units.
And let me check... Yep.
HD Radio is still inferior when compared to the choice (and cost) of Web Radio.
The HD Digital Radio Alliance spent $250 MILLION dollars in radio dollars last year pimping the Edsel of airwave evolution. The investment netted them a little over 1,451,00 ad units.
And let me check... Yep.
HD Radio is still inferior when compared to the choice (and cost) of Web Radio.
Labels: HD Radio, Industry, Rants
1 Comments:
"GSD&M Preps $200 Mil.+ HD Radio Push"
"GSD&M has already begun producing work. The ads feature the voice of cartoon character SpongeBob (actor Tom Kenny) as a conventional car radio calling its owner and leaving messages as if it's a jilted lover. "You know, I could totally pick up those new extra HD stations if I hit the gym," the radio says in desperation. "Is that what you're into now? Huh? Call me!"
http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003691980
Brillant - the new HD marketing campaign will "push" consumers into Best Buy to purchase those empty HD radios! What a farce!
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