iTunes Tagging
According to Inside Radio, five more groups have commited to encoding their HD Radio signals to include the Tagging technology. CBS Radio, Cox, Cumulus, Entercom and Greater Media are joining Clear Channel in adding the tag that allows listeners who hear a song on a HD Radio station to preview, buy and download it later on iTunes.
Cox CEO Bob Neil says "Empowering our audience with more information and choice has been a cornerstone of Cox Radio's new technology efforts, and this exciting opportunity is a natural extension of that."
Whatever.
As far as this concept goes, this is a great way for a profit to FINALLY be made off HD Radio. At least for iTunes...
You want to earn a little bit for Radio?
Allow the tags to include the iTunes affiliate code. Stations could earn a whopping penny (or two!) for every download made from their tag.
You want a wake-up call?
Wait until Radio sees just how many downloads were actually made off their HD Radio tag. My guess is ZERO.
Cox CEO Bob Neil says "Empowering our audience with more information and choice has been a cornerstone of Cox Radio's new technology efforts, and this exciting opportunity is a natural extension of that."
Whatever.
As far as this concept goes, this is a great way for a profit to FINALLY be made off HD Radio. At least for iTunes...
You want to earn a little bit for Radio?
Allow the tags to include the iTunes affiliate code. Stations could earn a whopping penny (or two!) for every download made from their tag.
You want a wake-up call?
Wait until Radio sees just how many downloads were actually made off their HD Radio tag. My guess is ZERO.
Labels: HD Radio, Industry, iPods
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