Smirking in HD
This is such utter rubbish.
Less than half the people in the survey even know what HD Radio IS, and of that tiny, tiny, tiny, (did I mention tiny?) group, almost 3/4 understand they need to buy a special device in order to listen to HD Radio.
From Inside Radio:
HD is still stupid, stupid, stupid (did I mention it's stupid?) idea. Why not take advantage of the larger percentage of the group (85%!) that are familiar with Internet Radio -- which also has digital quality sound (which is just as 'clearer/better') and does NOT require a special device!
According to Newsweek (August 1, 2005) more than half of U.S. homes are wired for high-speed internet access. In the August 11 issue an article revealed that 75% of Americans use the internet for an average of three hours per day.
Why in the world would you want to base a broadcast model on an alternate device that nobody HAS -- and nobody NEEDS?
Less than half the people in the survey even know what HD Radio IS, and of that tiny, tiny, tiny, (did I mention tiny?) group, almost 3/4 understand they need to buy a special device in order to listen to HD Radio.
From Inside Radio:
HD Radio awareness falls short.
Results from a new Paragon Media Strategies study found that awareness of HD lags far behind Satellite and Internet radio.
Only 42% of 707 radio-listening survey participants -- ages 14-64 -- say they're familiar with HD, compared to 87% for satellite and 85% for Internet radio.
When asked to agree or disagree with various statements about HD, 72% of survey participants -- who had heard of HD -- agreed that it requires a "specially designed radio." And 84% agreed that HD "makes stations sound clearer/better."
HD is still stupid, stupid, stupid (did I mention it's stupid?) idea. Why not take advantage of the larger percentage of the group (85%!) that are familiar with Internet Radio -- which also has digital quality sound (which is just as 'clearer/better') and does NOT require a special device!
According to Newsweek (August 1, 2005) more than half of U.S. homes are wired for high-speed internet access. In the August 11 issue an article revealed that 75% of Americans use the internet for an average of three hours per day.
Why in the world would you want to base a broadcast model on an alternate device that nobody HAS -- and nobody NEEDS?
Labels: HD Radio
1 Comments:
"Measuring HD Radio 'awareness' is a waste of time"
"That's apart from the issue of what's really at the root of consumer confusion over HD Radio:
It's a bad and fundamentally confusing name applied to a solution in search of a problem."
http://www.hear2.com/2007/09/measuring-hd-ra.html
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