Radio's Future Appears to be in the Hands of BestBuy Employees
What?
People are having a hard time understanding and justifying the purchase of a HD radio? Gosh. Didn't see THAT coming...
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From InsideRadio:
Inside the store - Trying to buy an HD Radio can be tough.
The HD Radio rollout is quickly moving from the transmitter site to the retail outlet and consumers are being asked to lay out a lot of money to buy a new receiver. Inside Radio recently paid a visit to a number of New York area stores to see what kind of experience listeners' face. Read about our experience - in today's Inside Radio.
HD Radio advocates agree - retail is the weakest link so far.
HD Radio Alliance CEO Peter Ferrara tells Inside Radio they're doing an "amazing amount" in terms of creating consumer awareness, and improving quality. But Ferrara says the retail world is still getting "up to speed with the technology and benefits". High staff turnover at stores isn't helping. ibiquity CEO Bob Struble says there's an online HD Radio University in which sales staff can learn the ins-and-outs of the technology.
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A couple things from ZombieRadio...
Ferrara says the retail world is still getting "up to speed with the technology and benefits" -- ummm. Yeah. Gonna be working awhile on that "benefits" part. A whole fleet of NASCAR racers couldn't get THAT one up to speed!
"Bob Struble says there's an online HD Radio University in which sales staff can learn the ins-and-outs of the technology. " Have fun with that one... how ya gonna get the RADIO LISTENERS to get enroll?
...And exactly what flavor of Kool-Aid will you be serving?
People are having a hard time understanding and justifying the purchase of a HD radio? Gosh. Didn't see THAT coming...
---
From InsideRadio:
Inside the store - Trying to buy an HD Radio can be tough.
The HD Radio rollout is quickly moving from the transmitter site to the retail outlet and consumers are being asked to lay out a lot of money to buy a new receiver. Inside Radio recently paid a visit to a number of New York area stores to see what kind of experience listeners' face. Read about our experience - in today's Inside Radio.
HD Radio advocates agree - retail is the weakest link so far.
HD Radio Alliance CEO Peter Ferrara tells Inside Radio they're doing an "amazing amount" in terms of creating consumer awareness, and improving quality. But Ferrara says the retail world is still getting "up to speed with the technology and benefits". High staff turnover at stores isn't helping. ibiquity CEO Bob Struble says there's an online HD Radio University in which sales staff can learn the ins-and-outs of the technology.
---
A couple things from ZombieRadio...
Ferrara says the retail world is still getting "up to speed with the technology and benefits" -- ummm. Yeah. Gonna be working awhile on that "benefits" part. A whole fleet of NASCAR racers couldn't get THAT one up to speed!
"Bob Struble says there's an online HD Radio University in which sales staff can learn the ins-and-outs of the technology. " Have fun with that one... how ya gonna get the RADIO LISTENERS to get enroll?
...And exactly what flavor of Kool-Aid will you be serving?
Labels: HD Radio, Industry, Rants
1 Comments:
Interest in HD Radio has come only from radio-geeks:
http://hdradiofarce.blogspot.com/
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