Wednesday, August 29, 2007

MP3 Means "Audio"... right?

I saw a link in this week's edition of MP3.com's newsletter for an interview with KT Tunstall and thought I'd enjoy the audio interview while reviewing email working on blog entries this morning. Little did I know it would BECOME a blog entry.

I'm reading an email newsletter from a company and website named for the most common audio format known in today's market -- MP3.com -- the interview has to be in audio, right? Well, if it WAS I'd be writing about something else this morning. The interview is entirely in TEXT.

From the style in which it's written, you can tell it must have been transcribed from a phone call -- why the hell didn't they post the AUDIO? It doesn't have to be "great" audio, gang. It just has to be audio. Everyone knows she didn't stop by your studio and record a master tape for a quick promotional conversation, but even the the most mediocre quality recording from Skype would have been more welcome than scrolling seven pages of tiny text.

I can absolutely understand including a transcript of the interview along with the audio recording -- but when your name IS audio, you might want to consider making your product audio as well.

Shame on you, MP3.com -- you're one of the companies that is supposed to "get it."

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