Radio Zombies See Satellite Ghosts
Inside Radio reports "Nearly 500,000 Sirius subscribers are actually empty cars on the dealer lots."
It's not that I think Sirius CFO David Frear defense of their practice of counting cars on dealer lots as subscribers is fair or accurate, but until newspaper publishers stop bullying their own employees to subscribe and thereby increase their circulation and subscription numbers, and until Traditional Radio and Television use better means to track their own listeners/viewers, I can see why Satellite companies could be tempted to go down this road. The playing field certainly isn't a level one when it comes to comparing 'real' numbers to statistically inflated ones -- but this is where new media shoudl SHINE.
Provide numbers that are 100% accurate and beyond reproach. Good, bad, or ugly -- subscriber counts, site stats, and webcast audio streams should have the benefit of being "real" counts. Let old media find excuses and falsehoods for artificially protecting their ever-shrinking corner of the market. They NEED TO, simply in order to survive. There are scared and cornered animals.
New Media with its far superior ability to track REAL users is the evolutionary shift the Old Media dinosaurs fear.
It's not that I think Sirius CFO David Frear defense of their practice of counting cars on dealer lots as subscribers is fair or accurate, but until newspaper publishers stop bullying their own employees to subscribe and thereby increase their circulation and subscription numbers, and until Traditional Radio and Television use better means to track their own listeners/viewers, I can see why Satellite companies could be tempted to go down this road. The playing field certainly isn't a level one when it comes to comparing 'real' numbers to statistically inflated ones -- but this is where new media shoudl SHINE.
Provide numbers that are 100% accurate and beyond reproach. Good, bad, or ugly -- subscriber counts, site stats, and webcast audio streams should have the benefit of being "real" counts. Let old media find excuses and falsehoods for artificially protecting their ever-shrinking corner of the market. They NEED TO, simply in order to survive. There are scared and cornered animals.
New Media with its far superior ability to track REAL users is the evolutionary shift the Old Media dinosaurs fear.
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