New Arbitrary Arbitron Practices
From Today's Inside Radio --
"Include all your listening - AM, FM, Internet or satellite.
Arbitron's new instructions in the diary will specifically mention Internet and satellite - heralding a day when terrestrial radio will be sharing the ratings. And note that diaries will now say ''Listening' is any time you can hear a radio station - whether you choose the station or not.'"
Next it we'll have "Radio" defined as anything that plays audio. As a matter of fact, just make a diary entry everytime you HEAR the word 'radio.' No, wait! Record everytime you WALK past a radio.
...Just to be sure.
"Include all your listening - AM, FM, Internet or satellite.
Arbitron's new instructions in the diary will specifically mention Internet and satellite - heralding a day when terrestrial radio will be sharing the ratings. And note that diaries will now say ''Listening' is any time you can hear a radio station - whether you choose the station or not.'"
Next it we'll have "Radio" defined as anything that plays audio. As a matter of fact, just make a diary entry everytime you HEAR the word 'radio.' No, wait! Record everytime you WALK past a radio.
...Just to be sure.
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