Boom-Boom: Out Go the Lights
...and if the lights are out, there's DEFINITELY nobody home.
Clear Channel's Mark Mays: "Once you get the HD Radio price point below $100 - Boom." Mays says he expects to see a $99 HD receiver on the market "in 12 to 18 months." Current pricing is around 300 bucks.
Boom? I have no doubt the HD receiver price will drop.
As a matter of fact, that "Boom" sound is probably the noise it will make when the price drops so fast it breaks the sound barrier! I predict that at some point they will be GIVING them away.
People still aren't going to buy (let along buy INTO) HD radio unless there is some sort of compelling reason to tune into QUALITY programming CONTENT they can get nowhere else, and apply some sort of personal CONTROL over when/where they choose to listen.
People dialing into to most radio stations because the product sucks. Sucking in High Definition is still SUCKING -- now you'll just suck on more channels and with clearer clarity of sound. Television didn't get better because Cable added a bazillion channel choices -- there are still very few good shows on tv.
Radio needs quality. Radio needs creative.
Radio doesn't need HD -- they need to NS (Not Suck.)
...and if the lights are out, there's DEFINITELY nobody home.
Clear Channel's Mark Mays: "Once you get the HD Radio price point below $100 - Boom." Mays says he expects to see a $99 HD receiver on the market "in 12 to 18 months." Current pricing is around 300 bucks.
Boom? I have no doubt the HD receiver price will drop.
As a matter of fact, that "Boom" sound is probably the noise it will make when the price drops so fast it breaks the sound barrier! I predict that at some point they will be GIVING them away.
People still aren't going to buy (let along buy INTO) HD radio unless there is some sort of compelling reason to tune into QUALITY programming CONTENT they can get nowhere else, and apply some sort of personal CONTROL over when/where they choose to listen.
People dialing into to most radio stations because the product sucks. Sucking in High Definition is still SUCKING -- now you'll just suck on more channels and with clearer clarity of sound. Television didn't get better because Cable added a bazillion channel choices -- there are still very few good shows on tv.
Radio needs quality. Radio needs creative.
Radio doesn't need HD -- they need to NS (Not Suck.)
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