>>coughcoughBULLSHITcough<<
NPR features coverage on the first lawsuit filed by Attorney General Eliot Spitzer in his Radio Payola Inquisition. Spitzer is leveling charges against Entercomm Communications.
Why is that record labels are the only companies NOT allowed to buy airtime on radio stations? Wasn't the whole point of payola to prevent air staff from personally profiting from bribes?
I don't think the original intent was to stop anyone from buying formal airtime to promote their products -- in this case, music. If a label is willing to pay a few bucks in advertising to have their music played during a formal ad flight -- how is that different from ANY company paying to have THEIR message on the air?
How does taking money to sponsor a music preview damage the integrity radio? Why is it a non-issue if any company OTHER than a record label would choose to do the same thing for the same price?
What a bunch of crap.
In light of the fading profits of traditional media marketing, I think radio ought to be able to take money from anyone they want who's willing to buy airtime on their station.
There aren't any other instances I can think of where the government can tell a company with whom they can do business. With all the 'arms-for-oil' and other shady deals the US has been accused of in the past -- perhaps they ought to consider the old cliche about glass houses and rock throwing.
You can listen to NPR's coverage by clicking this link.
NPR features coverage on the first lawsuit filed by Attorney General Eliot Spitzer in his Radio Payola Inquisition. Spitzer is leveling charges against Entercomm Communications.
Why is that record labels are the only companies NOT allowed to buy airtime on radio stations? Wasn't the whole point of payola to prevent air staff from personally profiting from bribes?
I don't think the original intent was to stop anyone from buying formal airtime to promote their products -- in this case, music. If a label is willing to pay a few bucks in advertising to have their music played during a formal ad flight -- how is that different from ANY company paying to have THEIR message on the air?
How does taking money to sponsor a music preview damage the integrity radio? Why is it a non-issue if any company OTHER than a record label would choose to do the same thing for the same price?
What a bunch of crap.
In light of the fading profits of traditional media marketing, I think radio ought to be able to take money from anyone they want who's willing to buy airtime on their station.
There aren't any other instances I can think of where the government can tell a company with whom they can do business. With all the 'arms-for-oil' and other shady deals the US has been accused of in the past -- perhaps they ought to consider the old cliche about glass houses and rock throwing.
You can listen to NPR's coverage by clicking this link.
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