Why Read Seth's Blog?
One of the latest posts over at the bald guy's blog addresses a question he's been asked many times by the monster media companies: "How will new media work for the big advertisers?"
Seth's answer?
They're asking the wrong question.
Here's the RIGHT question: "How does this new media change the game for all the players?" The primary point being "Not only isn't there a cost to specialization, there's now a benefit to it."
The best line in the whole darn post?
"Focus is no longer expensive. Mass is."
Why read Seth's blog?
Because he's a fuggin' genius, that's why.
One of the latest posts over at the bald guy's blog addresses a question he's been asked many times by the monster media companies: "How will new media work for the big advertisers?"
Seth's answer?
They're asking the wrong question.
Here's the RIGHT question: "How does this new media change the game for all the players?" The primary point being "Not only isn't there a cost to specialization, there's now a benefit to it."
The best line in the whole darn post?
"Focus is no longer expensive. Mass is."
Why read Seth's blog?
Because he's a fuggin' genius, that's why.
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