That Ain't Workin'
That's the way we do it...
InsideRadio.com's headline from Friday seems to find a problem with the new "Music On Command" service:
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A new service looks to sell music to radio listeners - but it cuts radio out of the loop.
Imagine a listener hearing a song on the air, calling an 800 number and downloading the song as it's playing - all without giving the station a cut. That's how a new service named "Music on Command" works, using Nielsen's BDS technology, plus Yahoo! Music, MSN Music and Buy.com.
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I don't see radio's beef.
They aren't involved in the process, no one is asking them to work harder or provide additional information for the Music On Command service. It's paramount to television station asking for a cut of any DVD I buy, simply because I checked their listings in TV Guide to find the movie title. It ain't gonna happen.
NOW, if you'd created this service to begin with (I remember suggesting it years ago to the radio station I worked for at the time) you'd be entitled to a cut -- because you were innovative, and the source of information, and providing this valuable service directly to your listener.
But you didn't.
You sat on the sidelines and waited for some other innovative soul to put this great idea into action -- don't complain now that you don't get a piece of the pie. You're getting exactly what you deserve.
...Nothing.
That's the way we do it...
InsideRadio.com's headline from Friday seems to find a problem with the new "Music On Command" service:
---
A new service looks to sell music to radio listeners - but it cuts radio out of the loop.
Imagine a listener hearing a song on the air, calling an 800 number and downloading the song as it's playing - all without giving the station a cut. That's how a new service named "Music on Command" works, using Nielsen's BDS technology, plus Yahoo! Music, MSN Music and Buy.com.
---
I don't see radio's beef.
They aren't involved in the process, no one is asking them to work harder or provide additional information for the Music On Command service. It's paramount to television station asking for a cut of any DVD I buy, simply because I checked their listings in TV Guide to find the movie title. It ain't gonna happen.
NOW, if you'd created this service to begin with (I remember suggesting it years ago to the radio station I worked for at the time) you'd be entitled to a cut -- because you were innovative, and the source of information, and providing this valuable service directly to your listener.
But you didn't.
You sat on the sidelines and waited for some other innovative soul to put this great idea into action -- don't complain now that you don't get a piece of the pie. You're getting exactly what you deserve.
...Nothing.
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