Don't ya think?
I find it interesting (and funny as hell!) that Arbitron is hiring the folks responsible for the sleek and sexy iPod design to give their "People Meter" a facelift.
Incredibly ironic that the People Meter design may end up resembling one of the primary reasons people listen to less radio!---
A cooler-looking People Meter?
Arbitron's gone outside (tapping the folks who designed the iPod) and has "five or six" possible re-designs of the People Meter on the drawing board. The PPM not only has to
work - it needs to be attractive enough for potential panel members to want to wear it.
- INSIDERADIO, edited by Tom Taylor
July 18, 2005
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