"Three reasons why
Jack is working"
...Not-so much
Today's Inside Radio top headline is titled "Consultant Guy Zapoleon identifies 'three reasons why Jack is working.'" -- but the intro paragraph I read (the one that's *supposed* to draw you into reading the rest of the article) seemed more like a warning to managers of the format.
Zapolean says: "(the format) will be successful for at least 18 months, with good marketing support and if the necessary course corrections are made." AND he goes on to say "Jack is not a quick fix to the ills that plague radio right now."
In my opinion, those could be the most important points in the article -- right out there on the front page. Too bad the walking dead can't hear so good... Appreantly they can't read so well, either.
Jack is working"
...Not-so much
Today's Inside Radio top headline is titled "Consultant Guy Zapoleon identifies 'three reasons why Jack is working.'" -- but the intro paragraph I read (the one that's *supposed* to draw you into reading the rest of the article) seemed more like a warning to managers of the format.
Zapolean says: "(the format) will be successful for at least 18 months, with good marketing support and if the necessary course corrections are made." AND he goes on to say "Jack is not a quick fix to the ills that plague radio right now."
In my opinion, those could be the most important points in the article -- right out there on the front page. Too bad the walking dead can't hear so good... Appreantly they can't read so well, either.
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