Sometimes I Scare Myself
Man! Did I call it yesterday or WHAT?
In response to WCBS-FM's "Doo Wop Format Flip-Flop" I predicted satellite radio would JUMP at the chance to sign up all the pissed-off ex-listeners of the formerly Oldies-station's now pop-trendy Jack format.
I didn't know how right I was...
I stated that although the Oldies listeners would have been the LAST folks to switch from Terrestrial Radio to a Satellite or iPod player, that Infinity had just DRIVEN them into the arms of the new technology, but cutting off their access to a station and format they'd loved for over 30-years.
I also said that even though the listeners themselves might not know a lot about Satellite or iPods, that their children and grandchildren would be providing orientations to these new devices now that grammy & gramps can't hear Dean and Frank anymore.
The final shovel of dirt on this grave format fiasco is that (like any good broadband company looking to grow their market) XM and Sirius would be offer discount rates for multiple users on the same account (think family cell phones plans) -- Damn, I'm smart!
Here's the top headline from Inside Radio this morning...
XM seizes the "oldies" opening in New York and Chicago with big newspaper ads today. Simple message - "The oldies are alive and well and living on XM Satellite Radio." And the timing jives perfectly with XM's big Father's Day/Graduation "buy one, get a second radio free" marketing push.
Gawd, someone needs to shoot these Zombie Radio stations in the head -- it's the only way to kill them. Otherwise, they're just gonna keep stumblin' around in their search for braaaaiiins....
NOTE: Excellent article up on Radio Ink about Les Monves shooting himself in the foot on this format change.
Man! Did I call it yesterday or WHAT?
In response to WCBS-FM's "Doo Wop Format Flip-Flop" I predicted satellite radio would JUMP at the chance to sign up all the pissed-off ex-listeners of the formerly Oldies-station's now pop-trendy Jack format.
I didn't know how right I was...
I stated that although the Oldies listeners would have been the LAST folks to switch from Terrestrial Radio to a Satellite or iPod player, that Infinity had just DRIVEN them into the arms of the new technology, but cutting off their access to a station and format they'd loved for over 30-years.
I also said that even though the listeners themselves might not know a lot about Satellite or iPods, that their children and grandchildren would be providing orientations to these new devices now that grammy & gramps can't hear Dean and Frank anymore.
The final shovel of dirt on this grave format fiasco is that (like any good broadband company looking to grow their market) XM and Sirius would be offer discount rates for multiple users on the same account (think family cell phones plans) -- Damn, I'm smart!
Here's the top headline from Inside Radio this morning...
XM seizes the "oldies" opening in New York and Chicago with big newspaper ads today. Simple message - "The oldies are alive and well and living on XM Satellite Radio." And the timing jives perfectly with XM's big Father's Day/Graduation "buy one, get a second radio free" marketing push.
Gawd, someone needs to shoot these Zombie Radio stations in the head -- it's the only way to kill them. Otherwise, they're just gonna keep stumblin' around in their search for braaaaiiins....
NOTE: Excellent article up on Radio Ink about Les Monves shooting himself in the foot on this format change.
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